Tuesday, February 5, 2013

When the ‘ketal’ goes boiling...

An unknown Indian firm Dorf Ketal buys up the global catalyst business of DuPont Chemicals! Why isn’t everybody this side of the Atlantic celebrating, asks B&E ‘s Angshuman Paul

Seriously, how many of you had ever heard about Dorf Ketal? Considering that it is an Indian specialty chemicals company worth $220 million (revenues for year ending March 2009; targeting $300 million by 2010-11), you would understandably be quite reluctant to reply in the negative.

However, it isn’t entirely surprising that the company operates in relative obscurity. Besides the fact that it is a B2B player, the company has followed a very conservative model for growth and diversification. Consider this – after eight years of their corporate journey, the company decided to diversify (in 2000). And then, unlike other companies, Dorf Ketal hasn’t believed much in the concept of branding as a B2B company; even as world famous B2B companies are beginning to realise its criticality. And they intend to keep things that way. “Since we are in the B2B arena, mass consumers are not expected to know about us, but our target audiences like Reliance, IOC et al, know about us” argues a senior official from Dorf Ketal.

Nevertheless, things seem to be changing during the last decade for the company. They have grown by more than 30% during this period by cashing in on acquisitions. A bird’s eye view at the activity of the company during the past decade tells us that in a time span of eight years, the company has made at least five acquisitions to leverage potential synergies. For instance, when it acquired Sanmarg Specialty Chemicals-owned Intec, it helped Dorf Ketal to diversify into organic products like titanates and zirconates that have a strong demand in industries like oil & gas, paints & coatings, printing inks, industrial sealants, corrosion protection & emission reduction.

And now the name of Dorf Ketal has suddenly gatecrashed into notice with the acquisition of the global catalyst business of DuPont Chemicals and Fluro Products for around $40 million. The deal has been funded through debt and equity funds injected by the promoters. This particular venture of DuPont minted revenue of $50 million during 2008.


Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).

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