The kind of hype and money generated by Indian Premier League (IPL) is simply astounding. Even better, it is becoming a classic case of Bollywood and Cricket merging to propel Indian sports towards the league of really big bucks. But are things as rosy as they look?
Just imagine this tantalising scenario. Mahendra Singh Dhoni, the new rock star of Indian cricket, marries Deepika Padukone, the new rock star of Bollywood. As a honeymoon gift, Dhoni gives Deepika the Mohali IPL team. A consortium led by Dhoni and Anil Ambani has persuaded the current owners of the team, Ness Wadia, Mohit Burman and Preity Zinta to cash out. Don’t think for a moment that this is fantasy. Bollywood and cricket have well and truly married each other to propel the business of sports towards the big boys club in India. And why not? Shahrukh Khan has paid $75 million for the Kolkata team led by Saurav Ganguly. Preity and her partners have forked out $75 million for the Mohali team. Akhsay Kumar has become the brand ambassador for the Delhi Daredevils led by triple centurion Virendra Sehwag. And the list just goes on and on… At one stroke, the Board of Cricket Control of India (BCCI) has generated $1.5 billion through the launch of the Indian Premier League (IPL) that will oragnise 20-20 matches that start on April 18.
In an exclusive interview to B&E, Shahrukh Khan says, “I have invested a big stake, and as an investor, I am concerned about every move of the team…overall the business of sports is very interesting and profitable, both for businessmen and for our country.” Shahrukh’s co-star in quite a few Bollywood blockbusters, Preity Zinta has this to say about her new found zeal as an investor, “You know that for me, money is very important… we are looking at a long term plan. We have a professional set up, so it is not a child’s game.”
And it’s not just cricket that is using Bollywood and entertainment to promote itself and generate the real big bucks. The ‘King of Good Times’ Vijay Mallya has vowed to bring the phenomenal Formula One racing into India. Simultaneously, he has promoted and launched the Force India team that now participates in F-1 races across the world.
Just imagine this tantalising scenario. Mahendra Singh Dhoni, the new rock star of Indian cricket, marries Deepika Padukone, the new rock star of Bollywood. As a honeymoon gift, Dhoni gives Deepika the Mohali IPL team. A consortium led by Dhoni and Anil Ambani has persuaded the current owners of the team, Ness Wadia, Mohit Burman and Preity Zinta to cash out. Don’t think for a moment that this is fantasy. Bollywood and cricket have well and truly married each other to propel the business of sports towards the big boys club in India. And why not? Shahrukh Khan has paid $75 million for the Kolkata team led by Saurav Ganguly. Preity and her partners have forked out $75 million for the Mohali team. Akhsay Kumar has become the brand ambassador for the Delhi Daredevils led by triple centurion Virendra Sehwag. And the list just goes on and on… At one stroke, the Board of Cricket Control of India (BCCI) has generated $1.5 billion through the launch of the Indian Premier League (IPL) that will oragnise 20-20 matches that start on April 18.
In an exclusive interview to B&E, Shahrukh Khan says, “I have invested a big stake, and as an investor, I am concerned about every move of the team…overall the business of sports is very interesting and profitable, both for businessmen and for our country.” Shahrukh’s co-star in quite a few Bollywood blockbusters, Preity Zinta has this to say about her new found zeal as an investor, “You know that for me, money is very important… we are looking at a long term plan. We have a professional set up, so it is not a child’s game.”
And it’s not just cricket that is using Bollywood and entertainment to promote itself and generate the real big bucks. The ‘King of Good Times’ Vijay Mallya has vowed to bring the phenomenal Formula One racing into India. Simultaneously, he has promoted and launched the Force India team that now participates in F-1 races across the world.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
2012 : DNA National B-School Survey 2012
Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face
