Will their comeback tales have a happy ending?
They say it is not easy at all to carve out success, reputation and a name that you are proud of in today’s fiercely competitive markets. But you know what? It is even more difficult to rebuild the same if hubris, history or bad luck have contrived to put you down. Yes, comeback tales are way too tough; that’s why they are that much more interesting. In contemporary India and its arena of brands, ICICI Bank, Bajaj Auto, Nokia, LG and jet Airways are classic examples of once blue chip brands that encountered misfortune and worse after the Great Recession of 2008. But they are clawing back, some more successfully than others. Some have decided that going back to basics is the best idea; some have decided that it is time to wield the broom and sweep the Augean stables; others have opted for simply hunkering down and waiting for the ill winds to blow away and still others have taken the risk by gambling on radical new strategies. In each of the cases, the advantage was a huge base of customers that stayed loyal. But they all realised that it was not enough by itself. Guess what? These tantalising tales are about to reach stirring climaxes as the famous five hit back at competitors.
They say it is not easy at all to carve out success, reputation and a name that you are proud of in today’s fiercely competitive markets. But you know what? It is even more difficult to rebuild the same if hubris, history or bad luck have contrived to put you down. Yes, comeback tales are way too tough; that’s why they are that much more interesting. In contemporary India and its arena of brands, ICICI Bank, Bajaj Auto, Nokia, LG and jet Airways are classic examples of once blue chip brands that encountered misfortune and worse after the Great Recession of 2008. But they are clawing back, some more successfully than others. Some have decided that going back to basics is the best idea; some have decided that it is time to wield the broom and sweep the Augean stables; others have opted for simply hunkering down and waiting for the ill winds to blow away and still others have taken the risk by gambling on radical new strategies. In each of the cases, the advantage was a huge base of customers that stayed loyal. But they all realised that it was not enough by itself. Guess what? These tantalising tales are about to reach stirring climaxes as the famous five hit back at competitors.
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Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face
IIPM – FLP (Flexi Learning Program)
