Friday, March 1, 2013

“I will only think of competition when I am not growing..."

Micromax founder and Executive Director Rahul Sharma in an interaction with Surbhi Chawla of B&E

Ask Rahul the inspiration behind the Micromax venture and the answer is quite interesting. He saw villagers in Rajasthan having to go long distances to charge mobile phones and hit upon the idea of manufacturing one with long battery life. The rest, they say, is history in the making. In this interaction, he discusses the ongoing market situation that Micromax faces:

B&E: You are being looked upon as overnight stars and there are speculations doing the rounds that you are at number two in the India handset industry. So how does that feel?
RS: We are not overnight stars. It has taken some time to get us to this place and we are not number two. We are still trailing Samsung but then, number three is not the bad spot to be in. But give us six more months and may be things might change.

B&E: You had achieved shipments 1 million in January itself. So why is it that your visibility in the market still remains low?
VJ: Yeah, we get that a lot. The thing is that what you see in the market are things that are not sold. Only things with greater shelf life will have visibility. Our stocks don’t last as much for people to put them in displays.


Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).

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